Tag Archive | "text link advertising"

Using Facebook, Twitter & Google+ as Online Marketing Tools

Social networking websites are becoming more and more popular each day. Websites like these are primarily used as a social utility that will enable people to connect with other people. With Facebook, Twitter & Google+, you will be able to connect with friends, acquaintances, and with other people who you study and live with.

Social networking websites that are very popular among many people today are Facebook, Twitter & Google+. With these sites, you will be able to get your very own profile pages where you can upload an unlimited amount of photos, share videos, and also a place where you will let people viewing a little about you.

Although these are a great social networking sites that will enable you to keep in touch with your friends and acquaintances as well as meet new people and make new friends, they are also websites that made a lot of internet marketers drool.

Facebook has over One BILLION subscribers and still continuing to grow. Twitter has over 288 Million subscribers and Google+ has more than 300 Million subscribers. You know that these are the places to market.

If you own a business and you are reaching for an 18 to 25 demographic to sell your products, you will see that Facebook, Twitter & Google+ will be able to provide you with your target customers. Most subscribers here are aged between 18 and 25, which is called the “tech-savvy youth audiences”.

With Facebook, Twitter & Google+ you will not only target your ads on specific regions and universities, but you will also be able to get your fair share of audience. Here, you will see that when you join, you will be able to readily use tools that can really help you advertise your products and services.

You can customize your profile in order to make it unique and attract your target audience and you can also post blogs and even syndicate your blog page using RSS. If you have video ads about your products or services, you can post them here as well.

For example, when you register with Facebook, you can also add friends. Try adding as much as you can and establish some relationship. If you already know someone who uses Facebook, add them and try to get them to promote the products or services you offer.

This is one great feature of Facebook, Twitter & Google+. With it, you will be able to get people who are connected to your network to advertise for you. This way, you will see that you will be able to market your product more effectively by getting people in other network know about your products or services.

Another great tool that you can use is the ability to let you add applications in your profile page. Here, you will be able to add games and other applications in your profile page, which can be great in attracting other people to visit your profile page.

As you can see, Facebook, Twitter & Google+ will be able to create a great potential in internet marketing. The website already has the numbers in terms of traffic, and it also has the tools necessary for you to market your products or services effectively.

It is just a matter of knowing how to use these tools and also know how to effectively market your products or services. By creating great profile pages in Facebook, Twitter & Google+, you can be sure that you will be able to attract a lot of targeted traffic.

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Facebook Marketing: The Perfect Place for Your Online Advertising

Facebook is a word that has become a part of today’s vocabulary. So, just what is it and what can it do for you?

Basically, Facebook is a social networking website where you will be able to interact with other people online. Facebook is some sort of small online community where you will be able to make new friends as well as keep in touch with your old friends and your relatives.

Facebook today has over 1 Billion active subscribers and is continuing to grow. For advertisers or internet marketers, this kind of numbers is hard to pass up. With so many people in one place at one time, you will see that this website will definitely be a dream-come-true for internet marketers.

If you own a business and you want to expand the amount of customers you get, you have to consider that the internet is the place where you will be able to find more people to buy your products or services.

If you are ever planning to market your business on the internet, you might want to try out Facebook. This website will be able to give you a huge potential in expanding your business. It already has everything and all you need to do is know how to effectively use its tools in order to market your products and services effectively.

First, it already has the traffic you need. Facebook has over 1 Billion active subscribers. With the amount of people logging in and out on a daily basis, you know that this particular website will be able to generate traffic for you. You don’t need to work hard in order to let people know about your website as the traffic is already here at Facebook. With all kinds of people from different backgrounds and lifestyle, you will be able to find your target niche here at Facebook.

Another thing that Facebook can give you is the tools. Here, you will be able to upload your videos as well as photos. It will enable you to personalize your Facebook page in order to make it unique and stand out from the rest of the different Facebook pages. It will also let you syndicate your blogs and website through RSS and will let you post on bulletins to announce or advertise your products, services and new events.

Facebook has it all. All you need to do is create a profile that will appeal to your target niche and start adding friends and fans. Also, you will be able to join groups in Facebook. It can be groups containing members of your target niche and it can also be groups of internet marketers where you will be able to help each other out advertise your business or your products and services.

These are the things that Facebook can provide. As you can see, it will be able to give you a great way to market your products or services. With Facebook, you can be sure that it will be able to provide you with more targeted traffic to your official business website and it will also help you advertise. In fact, the members themselves can advertise your Facebook page for free.

So, the next time you want to market your business or your products or services, you might want to try visiting Facebook. Here, marketing is easy, free, and lots of fun.

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50 Powerful Twitter Tactics for Serious Twitter Users: #31-50

50 Powerful Twitter Tactics for Serious Twitter Users: #31-50 …

31. Mix it up.
Don’t just use Twitter as a promotional site. Try to keep a dialogue going, let people know what’s happening, and other things aside from over promotion.

32. Partner up.
It can never hurt to form a partnership with some of your fellow tweeters. Come up with a network within a network, and you’ll be amazed at the results.

33. Realize there are other avenues, and then expand on them.
While Twitter is great, don’t neglect your other social media sites, blogs, or your own website!

34. Take out the trash.
You can always “unfollow” people who are not posting positive comments, other companies who spam you, or “junk” Twitter friends. Don’t be afraid to clean house every once in a while.

35. Future tweets reap sweet treats.
You can now use tools that allow you to type up your tweets in advance so you can plan ahead, and then they will post to your account when you’re ready. A great time saver!

36. Automated Tweets can help you prioritize.
There are tools where you can select certain topics or sub-topics for notification, so that the topics important
to you will be delivered daily, or however you like.

37. Use the advanced search to your benefit.
Twitter and other tools related to it have advanced search options, so you can really find that niche poster or specified topic that you’re interested in.

38. Use links.
Never mention a resource without linking if at all possible, this way people trust your opinions because they’re backed up with real links.

39. Try not to abbreviate too much.
While Twitter only allows 140 characters and that can be tough to express yourself, try to avoid too many abbreviations.

40. Avoid offending people by using bad language.
While this seems obvious, a lot of people get carried away on Twitter. As a business, you want avoid foul language.

41. Be as thorough as you can …
… when explaining who you are, what your company does, and what you have to offer.

42. Stay away from arguments if possible.
Some people may get obnoxious or belligerent on Twitter. Try to avoid arguments by just ignoring them, otherwise you can dig your own hole and make yourself look bad.

43. Don’t be boring.
Do not talk about what you had for breakfast or the weather. Keep your posts fresh, fun, and interesting.

44. Counts don’t count.
Do not worry about how many followers you have. This can distract you from the quality of your posts.

45. Refuse spammers.
Keep spammers and spam emailers out of your Twitter feed or else they can ruin your page.

46. Ask and ye shall receive.
Don’t be afraid to ask others to retweet your tweets, or to link you to their blogs, etc. Most people will oblige if you just ask.

47. Open up to your audience.
Try to loosen up and have your other Tweeters do the same by being honest, intimate, and real with your readers. People will really enjoy the candid postings and stay enthralled.

48. Offer downloadable material.
You can always offer a PDF download or other material on your Twitter page for people to look at and get more information.

49. Use SEO to your advantage,
… and do not forget to implement important keywords in the Twitter posts.

50. Do not stop abruptly.
If you have to go on vacation, make sure you have a sitin tweeter to fill your post so your readers stay tuned.

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50 Powerful Twitter Tactics for Serious Twitter Users: #21-30

50 Powerful Twitter Tactics for Serious Twitter Users: #21-30 …

21. Digging for other blogs through Twitter:
Twitter is a great way to get some insight into other blogging websites such as Digg and other related sources. This can be a good way to not only find other peoples’ blogs, but link to them and inform other people about their content. By doing a search you can find tons of great blogs on the web that can be linked to your Twitter.

22. Contests are tons of fun on Twitter.

Host an impromptu giveaway contest on Twitter. You can do this every day, every week, monthly, whatever you choose. It’s a great way to get all of your followers to stay interested and engaged, and freebies are always a guarantee of new contacts.

23. Ask for feedback.
Don’t just tell everyone what you’re doing via Twitter, try to ask everyone for their opinion or feedback. It’s a good way to start a dialogue and open up a forum for new suggestions and changes that can be made.

24. Colors matter.
Think about the color scheme of your Twitter page, and try to make it appealing and something that will fit your business’ niche. For example, a NASCAR Twitter page wouldn’t use a pink and red color scheme! Choose colors that fit your message and your style.

25. Fonts are Important, too.
The fonts you use for the main Twitter page should also fit the theme of the business or page.

26. Make Twitter followers feel special
… by offering “Twitter followers only” specials and coupons. This encourages new purchases as well as new followers.

27. Offer more than just Twitter.
If you’re so inclined, let people know they can contact you outside of Twitter via email, text, or even phone. Open up the lines of communication.

28. Use behind the scenes tools.
Don’t forget to look at metrics and what people click on, and from where. This is definitely an invaluable tool.

29. Get into a routine.
Figure out a Twitter rhythm, and then stick with it. Once you get into the flow of posting, your readers will stick with you.

30. Participate as much as possible.
Contribute, and be a part of others’ Twitter pages as well. Don’t just stand in the shadows, or you might lose followers.

Stay tuned for 50 Powerful Twitter Tactics for Serious Twitter Users: #31-50 …

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50 Powerful Twitter Tactics for Serious Twitter Users: #11-20

50 Powerful Twitter Tactics for Serious Twitter Users: #11-20 …

11. Why email when you can Twitter?

Don’t send out short and sweet emails to your subscribers. Most people who sign up for emails from companies expect
a monthly and at worst weekly update that is chock full of information. They don’t want to open a short email with not much to go on. Save this for Twitter, where people hunger for the short sentences and blurbs. Then, you can compile all of these over the span of a month or so into one email for the others.

12. Use a cool “follow me” graphic.
There are now hundreds of different follow me graphics to choose from that will grab peoples’ attention. You can even customize your graphic if you want to, so people will see something distinctive about your page. Just like the template, the follow me graphics get you notice and entice people to want more information, so make sure this graphic is done well.

13. Keep it casual.
Remember that Twitter is a social site, so it’s got more of a casual feel than some websites might. Make sure the posts are generally light, with a touch of humor otherwise you might lose your core audience. The purpose of following others on Twitter is so that it’s entertaining. If you post too serious or heavy posts, it might turn some readers off.

14. Sub-divide your Twitter page.

You don’t have to just have ONE company page. Instead, try to come up with a page for all of your staff. This way, your customers get to know others on the team. It also adds a bit of diversity for the business, and gives people a cast of characters to follow instead of a faceless, nameless company. It also entices people to follow more so they stay connected to both you and your business.

15. Incorporate video into your Twitter page.
Many people may not know that now Twitter allows for multimedia additions, so feel free to include video plug-ins on your page. This makes it more exciting, and people will want to follow your postings more closely if there’s video included.

16. Divide and conquer.
You can actually separate your followers into different groups. This is actually quite useful, especially if some people are customers, some are peers, some are competitors, and some are personal contacts. This way, you only update the people who care about certain things with particular tweets, while the others don’t have to see those, and vice versa. It’s a good way to hone in on your audience’s interests.

17. Itunes, Iphones, and Twitter:

There are plenty of new tools available right now that incorporated into Apple’s applications. This makes your Twitter updates available to busy people who are on the go, and for people who access your
page solely on their Iphones.

18. It’s not just for Iphones any more:
Aside from the Iphone specific applications, there are plenty of other mobile Twitter-related apps out there you can use. Not only can your users download these apps and use them on their cell phones, but you can do the same and follow your friends and cohorts as well.

19. Inform your customers of stock status.
Twitter also has tons of great features and plug-ins that will notify your customers when certain items you carry are in stock, and when they go on sale. This is an excellent way to notify people so they can make it purchase. This is also helpful for you, so you can get a jump start on your suppliers and what they are offering for you.

20. Map it out.
Google Maps and many other map websites now integrate with Twitter. This can be fun to show your followers where you’re traveling, or just to show them where your business is located. It’s also handy so that you can find posters and look up where they are located.

Stay tuned for 50 Powerful Twitter Tactics for Serious Twitter Users: #21-30 …

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50 Powerful Twitter Tactics for Serious Twitter Users: #1-10

50 Powerful Twitter Tactics for Serious Twitter Users: #1-10 …

1. Network with noteworthy business associates, competitors, and peers.

You don’t have to simply befriend every person you can that requests you or vice versa on Twitter. Instead, choose your networking buddies carefully. Look for fellow executives or business owners who work within your particular niche. Then, follow their progress, look for advice, and of course, throw in some of your own two cents as well. By befriending people who are in the same line of work as you, you’ll get an insider’s look at how their successes compare to yours.

2. Update your audience fairly regularly, but don’t over load them.
A lot of people are most likely interested in what you have to say, otherwise they probably wouldn’t have added you to begin with. This means you should be updating them on a fairly regular basis so they can keep up with what’s happening in your world or your business’ world. On the other hand, you don’t want to overload people so much that the feel of your Twitter site feels “spammy” and they turn away. Try to maintain the balance between good updating and overwhelming people with insignificant updates.

3. Use Twitterfeed to help people stay updated.
Twitterfeed is basically the website’s answer to an RSS feed, and it’s a great way to automatically keep your followers updated without them checking your page too often. It also allows things to be updated on their own, so you don’t have to spend extra time telling everyone you have an updated; it’s all done for you.

4. Use Twitter at conferences and trade shows.

When you’re out and about networking in the REAL world, don’t forget to use Twitter then as an
opportunity to update your customers and peers on what you’re seeing and doing. This shows them that you’re being proactive and it’s a lot of fun as well. You can tell them some funny things you might be seeing at the trade show, or maybe inform them of an interesting vendor you’ve hooked up with. By sharing your experiences as you go along, you’re garnering more interest in what is happening with your business.

5. Keep an eye on what people are saying.
Don’t forget that Twitter, like any other virtual conversation, is a two-way street. Pay attention to what other
members are saying, and see if they’re Twittering about you. If they are, you might want to use that as an opportunity to either thank them for a nice compliment, or to make good if they are posting a complaint. Remember that you’re never 100% safe from someone who might try to talk negatively about you, your website, or anything else on Twitter. Be sure to use this to your advantage in a diplomatic way.

6. Display your Twitter profile on business cards, your website, and in email signatures.
Remind people in other ways that you’re on Twitter. Some clients and customers might not know his until you pass the information along. Get a nice snapshot of your Twitter home page and then display it along with a link to the Twitter page on your actual website. Include the page’s URL in email signatures and you can even print this on a business card if you like.

7. Make Twitter another home hub.
Use Twitter to display your business growth, charts, statistics, and other factual data. This way, people who prefer to watch what’s happening with you on Twitter have the same basic information and access as those who usually just visit your website.

8. Promote Events.
Remember to not just update people on the comings and goings of your business, but also to get them hyped up for any big events you may have coming up. This can be anything from an appearance at a trade show to a huge seasonal sale or a launching of a new product. Always keep Twitter in mind when it comes to these updates, and remember that it can reach a lot more people than just your email subscribers.

9. Filter your traffic to other places.
You can use Twitter to also steer people to other resources that you use for marketing such as a blog page or website updates. The exchange of information through Twitter can go both ways, so keep that in mind. It’s a good way to get others moving to different resources that you have available that they might not know about.

10. Find a cool template that says who you are as company.
Twitter now allows users to customize the look of their home page. Use something individual and creative as your Twitter page. This can be the same graphics you use on your website, a company logo, or something you’ve customized just for Twitter. No matter what it is, make sure it’s appealing to the eyes and does not look too “busy.”

Stay tuned for 50 Powerful Twitter Tactics for Serious Twitter Users: #11-20 …

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How You Can Advertise In Facebook

As an owner of an online business, you know that you need to market your website on the internet in order for you to generate targeted traffic. You have to remember that in order for an online business to become a success, targeted traffic is the key. With targeted traffic, you will be able to increase sales and also continue to increase the amount of people entering your website.

Internet marketing is a hard thing to do. You will need to work hard in order for you to effectively attract targeted traffic in your website. However, if you want an easier way to market your business website in the internet, you might want to consider marketing on Facebook.

First of all, Facebook is a social networking website that now has over 62 million active subscribers from all over the world. Most subscribers in Facebook are in the 18-25 demographics. So, if your business is targeting people between the ages of 18-25, Facebook is the perfect place to market your website.

So, how will you be able to market your website in Facebook?

Unlike other social networking websites, Facebook will be able to offer you a lot of tools that you can use in order to market your products or services as well as your business website more effectively and efficiently. With the number of people subscribing to Facebook each day, you will definitely generate a lot of targeted traffic to your website.

In Facebook, there are quite a lot of ways to market your products or services. In Facebook marketing, advertising is by far the most common way to market in Facebook.

Here, you will be able to purchase mass banner ads. You can also use flyers targeted to specific people. These flyer advertising can be purchased for as little as 5 dollars and it is already featured in the website.

If you are interested in advertising to featured groups or promotions, then you can take advantage of what is called Next Steps. This tool can be inserted in your homepage with links to a corresponding sponsored group.

You can also embed ads within your homepage’s news feeds.

Another way to advertise in Facebook is through word of mouth. Try asking your network of friends in Facebook if they are willing to advertise for you in their own network of friends in Facebook. Here, they will be the ones doing the advertising for you by recommending your products or services as well as your Facebook profile page and business website to their Facebook network.

You have to remember that word of mouth marketing is one of the best marketing strategies available. Try to remember that people are three to four times likely to buy a particular product or service if it is recommended by someone they know.

You can also market your products, services and business website on the notes section in Facebook. This particular tool acts almost like a blog. When you write or post something on the notes section, it will be sent out to all of your friend’s news feeds, which can be read by other people. This is a great way to get messages across.

These are some of the great ways to market on Facebook. By using some of these tools, you can be sure that you will be able to attract more people to visit your Facebook profile page and let them know what you have to offer.

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